Great Future · business
How to price services
Combine scope, capacity, cost, risk and value into a reviewable service price.
Reviewed 21 September 2026Direct answer
Start with the delivery scope and capacity cost, include overhead and non-billable work, add a risk allowance, then compare the result with client value and market alternatives.
Open Freelance Rate CalculatorWorked example
Estimate delivery, discovery, admin and revision hours separately. Multiply by a sustainable rate, add direct expenses and contingency, then state assumptions and extra-work terms in the quote.
Limits to check
Pricing is a commercial decision. A formula cannot guarantee demand, profitability, payment or a suitable tax reserve.
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